international marketing

international marketing

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"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...

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Bibliographic Details
Main Authors: Ghauri, Pervez (Author), Cateora, Philip (Author)
Format: Book
Language:English
Published: London McGraw Hill 2006
Edition:second edition
Subjects:
Export marketing
Online Access:Click Here to View Status and Holdings.
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