international marketing
"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw Hill
2006
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| Edition: | second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing an international perspective