international marketing

international marketing

Show other versions (1)

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more...

Full description

Saved in:
Bibliographic Details
Main Authors: Ghauri, Pervez (Author), Cateora, Philip (Author)
Format: Book
Language:English
Published: London McGraw Hill 2006
Edition:second edition
Subjects:
Export marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.
Item Description:Includes Index
Physical Description:xxxiv, 664 pages illustrations 26 cm
ISBN:0077108302
9780077108304

Similar Items