International Marketing
Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global busi...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
2007
|
| Edition: | 13 e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2007 NYU a #001 ENG D | ||
| 020 | # | # | |a 9780073080062 |q hardback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF1416 |b .C375 2007 |
| 100 | 1 | # | |a Cateora, Philip R. |e author |
| 245 | 1 | 0 | |a International Marketing |c Philip R. Cateora, John L. Graham |
| 250 | # | # | |a 13 e |
| 264 | # | 1 | |a Boston, Mass. |b McGraw-Hill/Irwin |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xxxii, 702 pages |b colour illustration, colour maps |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years. |
| 526 | 0 | # | |a AGR753 |b AT733 |5 AT |
| 526 | 0 | # | |a International Agricultural Commodity Marketing |b Master Of Science (Agribusiness) |5 Faculty of plantation and agrotechnology |
| 526 | 0 | # | |a MKT950 |b BM991 |5 AAGBS |
| 526 | 0 | # | |a International Marketing |b Doctor of Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a International business enterprises |
| 650 | # | 0 | |a Export marketing |
| 700 | 1 | # | |a Graham, John L. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=362942 |
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International marketing