International Marketing
Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global busi...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
2007
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| Edition: | 13 e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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International marketing