The Starbucks experience 5 principles for turning ordinary into extraordinary
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the s...
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New York
McGraw-Hill
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Leading the Starbucks way 5 principles for connecting with your customers, your products and your people 
Pour Your Heart Into It HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME