The Apple way

Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evoluti...

Full description

Saved in:
Bibliographic Details
Main Author: Cruikshank, Jeffrey L. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2006
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!