The Apple way

The Apple way

Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evoluti...

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Bibliographic Details
Main Author: Cruikshank, Jeffrey L. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2006
Subjects:
Apple Computer, Inc
Corporate culture > United States
Industrial management > United States
Computer industry > United States
Success in business > United States
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