The Apple way
Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evoluti...
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2006
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| Online Access: | Click Here to View Status and Holdings. |
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