The Apple way
Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evoluti...
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
2006
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000nam a2200000#i 4501 | ||
---|---|---|---|
001 | wils-362904 | ||
005 | 2020725104731 | ||
008 | t2006 # 001 eng D | ||
020 | # | # | |a 0072262338 |q hardback |
020 | # | # | |a 9780072262339 |q hardback |
040 | # | # | |a TTS |b eng |c TTS |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD9696.2.U64 |b A673 2006 |
100 | 1 | # | |a Cruikshank, Jeffrey L. |e author |
245 | 1 | 4 | |a The Apple way |c by Jeffrey L. Cruikshank |
264 | # | 1 | |a New York |b McGraw-Hill |c 2006 |
264 | # | 4 | |c ©2006 |
300 | # | # | |a xviii, 206 pages |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a "12 management lessons from the world's most innovative company"--Spine |
504 | # | # | |a Includes bibliographical references (p. 179-193) and index |
520 | # | # | |a Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evolution, and what lessons you can learn from Apple |
610 | 2 | 0 | |a Apple Computer, Inc |
650 | # | 0 | |a Corporate culture |z United States |
650 | # | 0 | |a Industrial management |z United States |
650 | # | 0 | |a Computer industry |z United States |
650 | # | 0 | |a Success in business |z United States |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=362904 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00130##a006.2.2||00250##a002.5.2||00250##b002.7.6||00255##a007.25.3||00260##a002.8.2||00260##b002.7.6||00260##c002.7.6||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00502##a007.9.2||00520##a007.2||00520##b007.2||00538##a003.16.9||00546##a006.11||00730##a006.2.2||00730##d006.4||00730##f006.10||00730##n006.2.2||00730##p006.2.2|| |