The Apple way

• Main Author: Cruikshank, Jeffrey L. (Author)
• Format: Book
• Language: English
• Published: New York McGraw-Hill 2006
• Subjects: Apple Computer, Inc; Corporate culture > United States; Industrial management > United States; Computer industry > United States; Success in business > United States
• Online Access: Click Here to View Status and Holdings.
• Item Description: "12 management lessons from the world's most innovative company"--Spine
• Physical Description: xviii, 206 pages 24 cm
• Bibliography: Includes bibliographical references (p. 179-193) and index
• ISBN: 0072262338; 9780072262339

Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evolution, and what lessons you can learn from Apple