RELATIONSHIP MARKETING in globalised world Are You Ready?

RELATIONSHIP MARKETING in globalised world Are You Ready?

This book puts the spotlight o the importance relationship marketing and its influences vis -a-vis commitment and trust that necessary to build sustainable businesses in the networked economy that is getting more profound as driven by ICT tools.

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Bibliographic Details
Main Author: KONG MENG, CHOO
Format: Book
Language:English
Published: Kuala Lumpur Utusan Pub. & Dist. Sdn. Bhd. 2006
Subjects:
Relationship marketing > Management
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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