RELATIONSHIP MARKETING in globalised world Are You Ready?
This book puts the spotlight o the importance relationship marketing and its influences vis -a-vis commitment and trust that necessary to build sustainable businesses in the networked economy that is getting more profound as driven by ICT tools.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
Utusan Pub. & Dist. Sdn. Bhd.
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Handbook of customer relationship marketing