Why Customers DON'T DO what they're SUPPOSED to do and what TO DO about it.
"One of the better and more useful-and unique-books on selling."-Booklist Fournies ignores gimmicks and tricks to show specific actions that will dramatically raise the odds of customers' doing the "buying things"-and placing the order. Practical strategies for getting the b...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Why customers don't do what you want them to do and what to do about it
Why employees don't do what they're supposed to do and what to do about it
