Why Customers DON'T DO what they're SUPPOSED to do and what TO DO about it.
"One of the better and more useful-and unique-books on selling."-Booklist Fournies ignores gimmicks and tricks to show specific actions that will dramatically raise the odds of customers' doing the "buying things"-and placing the order. Practical strategies for getting the b...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Why customers don't do what you want them to do and what to do about it