Public relations a values-driven approach

Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry...

Full description

Saved in:

Bibliographic Details
Main Author:	Guth, David (Author)
Other Authors:	Marsh,Charles 1955-
Format:	Book
Language:	English
Published:	Boston Pearson/Allyn & Bacon 2007
Edition:	3rd ed
Subjects:	Public relations > Case studies Public relations > Moral and ethical aspects
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!