Public relations a values-driven approach

Public relations a values-driven approach

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Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry...

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Bibliographic Details
Main Author: Guth, David (Author)
Other Authors: Marsh,Charles 1955-
Format: Book
Language:English
Published: Boston Pearson/Allyn & Bacon 2007
Edition:3rd ed
Subjects:
Public relations > Case studies
Public relations > Moral and ethical aspects
Online Access:Click Here to View Status and Holdings.
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