Public relations a values-driven approach

• Main Author: Guth, David (Author)
• Other Authors: Marsh,Charles 1955-
• Format: Book
• Language: English
• Published: Boston Pearson/Allyn & Bacon 2007
• Edition: 3rd ed
• Subjects: Public relations > Case studies; Public relations > Moral and ethical aspects
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xix, 652 pages : illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780205495382; 0205495389 (pbk. : alk. paper)

Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations: A Values-Driven Approach proven to help the reader gain an understanding of the industry. An online Instructor's Manual provides answers to the thought-provoking discussion questions. In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach, Cases Edition, teaches the reader how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students.