MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that ma...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2008
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| Edition: | SIXTH EDITION |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH