Information marketing
The nature of the information marketplace is under continual evolution and all organizations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armory of marketing tactics to succeed in the changing environment. In...
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Aldershot, England; Burlington, VT
Ashgate
2006
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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INFORMATION MARKETING
The information broker's handbook
