Information marketing
The nature of the information marketplace is under continual evolution and all organizations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armory of marketing tactics to succeed in the changing environment. In...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Aldershot, England; Burlington, VT
Ashgate
2006
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
INFORMATION MARKETING