Public relations strategies and tactics
Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relat...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson/Allyn and Bacon
2007
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| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Public Relations Strategies and Tactics