Public relations strategies and tactics

Public relations strategies and tactics

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Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relat...

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Bibliographic Details
Other Authors: Wilcox, Dennis L.
Format: Unknown
Language:English
Published: Boston Pearson/Allyn and Bacon 2007
Edition:8th ed
Subjects:
Public relations
Public relations > United States
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