Public relations strategies and tactics
Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relat...
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson/Allyn and Bacon
2007
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-358513 | ||
| 005 | 2019111293755 | ||
| 008 | t2007 XXU ag| |#0 | ||
| 020 | # | # | |a 9780205491681 |
| 020 | # | # | |a 0205491685 |
| 040 | # | # | |a DLC |d ITMB |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HM1221 |b .P8 2007 |
| 100 | 0 | # | |e author |
| 245 | 0 | 0 | |a Public relations |b strategies and tactics |c Dennis L. Wilcox... [et al.] |
| 250 | # | # | |a 8th ed |
| 264 | # | 1 | |a Boston |b Pearson/Allyn and Bacon |c 2007 |
| 300 | # | # | |a xx, 620 pages : |b illustrations (some colour) |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. |
| 526 | 0 | # | |a Ctm532 |b Mu223 |5 Mu |
| 526 | 0 | # | |a Public Relations In creative Industry |b Bachelor of business music |5 Faculty Of Music |
| 650 | # | 0 | |a Public relations |
| 650 | # | 0 | |a Public relations |z United States |
| 700 | 1 | # | |a Wilcox, Dennis L. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=358513 |
Public Relations Strategies and Tactics