Public relations strategies and tactics
Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relat...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson/Allyn and Bacon
2007
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| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. |
|---|---|
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xx, 620 pages : illustrations (some colour) 24 cm |
| ISBN: | 9780205491681 0205491685 |
Public Relations Strategies and Tactics