STRATEGY Winning in the Marketplace : Core Concepts, Analytical Tools, Cases

• Main Authors: Thompson, Arthur A. 1940 (Author), Strickland, A. J. Alonzo J. (Author), Gamble, John E. (Author)
• Format: Book
• Language: English
• Published: Boston, Mass McGraw-Hill 2004
• Subjects: Industrial management > Management; Strategic planning; Conglomerate corporations > Case studies > Management; Strategic planning > Case studies
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes indexes
• Physical Description: 591 pages colour illustrations 26 cm
• ISBN: 0072847700

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence.