STRATEGY Winning in the Marketplace : Core Concepts, Analytical Tools, Cases
STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass
McGraw-Hill
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategy Winning in the Marketplace : Core Concepts, Analytical Tools, Cases