Media promotion and marketing for broadcasting, cable, and the Internet

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Bibliographic Details
Other Authors:	Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Format:	Unknown
Published:	Amsterdam Elsevier/Focal Press 2006
Edition:	5th ed
Subjects:	Television broadcasting > Marketing Radio broadcasting > Marketing Cable television > Marketing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HE8689.7.M37 \|b P76 2006
245	0	0	\|a Media promotion and marketing for broadcasting, cable, and the Internet \|c edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
250	#	#	\|a 5th ed
260	#	#	\|a Amsterdam \|b Elsevier/Focal Press \|c 2006
300	#	#	\|a xiv, 335 p. \|b ill. \|c 23 cm
500	#	#	\|a Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002
504	#	#	\|a Includes bibliographical references (p. 321-323) and index
650	#	0	\|a Television broadcasting \|x Marketing
650	#	0	\|a Radio broadcasting \|x Marketing
650	#	0	\|a Cable television \|x Marketing
700	1	#	\|a Eastman, Susan Tyler
700	#	#	\|a Ferguson, Douglas A.
700	#	#	\|a Klein, Robert A. \|d 1928-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=354557
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