Media promotion and marketing for broadcasting, cable, and the Internet

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Bibliographic Details
Other Authors:	Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Format:	Book
Published:	Amsterdam Elsevier/Focal Press 2006
Edition:	5th ed
Subjects:	Television broadcasting > Marketing Radio broadcasting > Marketing Cable television > Marketing
Online Access:	Click Here to View Status and Holdings.
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