The practice of market and social research an introduction
[This text] provides [an] account of the techniques of marked and social research and the practical tasks involved in setting up and running research projects - from identifying the problem to be researched through to reporting and evaluating the finds.-Back cover
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| Format: | Book |
| Language: | English |
| Published: |
New York
Financial Times Prentice Hall
2006
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The Practice of Market and Social Research An Introduction
Published 2003
Click Here to View Status and Holdings.
Book Chapter
Marketing research an international approach 
ALTERNATIVE MARKET RESEARCH METHODS Market Sensing 
Marketing research an applied orientation