The practice of market and social research an introduction
[This text] provides [an] account of the techniques of marked and social research and the practical tasks involved in setting up and running research projects - from identifying the problem to be researched through to reporting and evaluating the finds.-Back cover
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Financial Times Prentice Hall
2006
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Marketing research an international approach 
ALTERNATIVE MARKET RESEARCH METHODS Market Sensing 
Marketing research an applied orientation