The practice of market and social research an introduction

The practice of market and social research an introduction

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[This text] provides [an] account of the techniques of marked and social research and the practical tasks involved in setting up and running research projects - from identifying the problem to be researched through to reporting and evaluating the finds.-Back cover

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Bibliographic Details
Main Author: McGivern, Yvonne (Author)
Format: Book
Language:English
Published: New York Financial Times Prentice Hall 2006
Edition:2nd ed
Subjects:
Social sciences > Methodology > Research
Marketing research > Methodology
Online Access:Click Here to View Status and Holdings.
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