The practice of market and social research an introduction
[This text] provides [an] account of the techniques of marked and social research and the practical tasks involved in setting up and running research projects - from identifying the problem to be researched through to reporting and evaluating the finds.-Back cover
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Financial Times Prentice Hall
2006
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a McGivern, Yvonne |e author |
| 245 | 1 | 1 | |a The practice of market and social research |b an introduction |c Yvonne McGivern |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a New York |b Financial Times Prentice Hall |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xx, 553 pages |b illustrations |c 24 cm |
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| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a [This text] provides [an] account of the techniques of marked and social research and the practical tasks involved in setting up and running research projects - from identifying the problem to be researched through to reporting and evaluating the finds.-Back cover |
| 650 | # | 0 | |a Social sciences |x Methodology |x Research |
| 650 | # | 0 | |a Marketing research |x Methodology |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=354045 |
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The Practice of Market and Social Research An Introduction