The practice of market and social research an introduction
[This text] provides [an] account of the techniques of marked and social research and the practical tasks involved in setting up and running research projects - from identifying the problem to be researched through to reporting and evaluating the finds.-Back cover
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Financial Times Prentice Hall
2006
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | [This text] provides [an] account of the techniques of marked and social research and the practical tasks involved in setting up and running research projects - from identifying the problem to be researched through to reporting and evaluating the finds.-Back cover |
|---|---|
| Physical Description: | xx, 553 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 027369510X |
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Marketing research an applied orientation