Managing customers as investments the strategic value of customers in the long run

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Bibliographic Details
Main Author:	Gupta, Sunil 1958-
Other Authors:	Lehmann, Donald R.
Format:	Unknown
Published:	Upper Saddle River, NJ Wharton School Pub. 2005
Subjects:	Relationship marketing Marketing > Management Customer relations
Online Access:	Click Here to View Status and Holdings.
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