Managing customers as investments the strategic value of customers in the long run

Saved in:

Bibliographic Details
Main Author:	Gupta, Sunil 1958-
Other Authors:	Lehmann, Donald R.
Format:	Book
Published:	Upper Saddle River, NJ Wharton School Pub. 2005
Subjects:	Relationship marketing Marketing > Management Customer relations
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet