Managing customers as investments the strategic value of customers in the long run

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Bibliographic Details
Main Author:	Gupta, Sunil 1958-
Other Authors:	Lehmann, Donald R.
Format:	Book
Published:	Upper Saddle River, NJ Wharton School Pub. 2005
Subjects:	Relationship marketing Marketing > Management Customer relations
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.55 \|b .G87 2005
100	1	#	\|a Gupta, Sunil \|d 1958-
245	1	0	\|a Managing customers as investments \|b the strategic value of customers in the long run \|c Sunil Gupta, Donald R. Lehmann
260	#	#	\|a Upper Saddle River, NJ \|b Wharton School Pub. \|c 2005
300	#	#	\|a xvii, 205 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 187-198) and index
650	#	0	\|a Relationship marketing
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Customer relations
700	1	#	\|a Lehmann, Donald R.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353860
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