Managing customers as investments the strategic value of customers in the long run

Managing customers as investments the strategic value of customers in the long run

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Bibliographic Details
Main Author: Gupta, Sunil 1958-
Other Authors: Lehmann, Donald R.
Format: Book
Published: Upper Saddle River, NJ Wharton School Pub. 2005
Subjects:
Relationship marketing
Marketing > Management
Customer relations
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 205 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 187-198) and index
ISBN:0131428950

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