Services marketing managing the service value chain

Services marketing managing the service value chain

Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits

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Bibliographic Details
Main Authors: Bruhn, Manfred (Author), Georgi, Dominik (Author)
Format: Book
Language:English
Published: Harlow, England Financial Times/Prentice Hall 2006
Subjects:
Service industries > Management > Marketing
Business logistics > Management
Customer services > Marketing > Management
Online Access:Click Here to View Status and Holdings.
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