Services marketing managing the service value chain
Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times/Prentice Hall
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Services marketing management 
Services marketing management an international perspective 
Services Marketing Management A Strategic Perspective