Services marketing managing the service value chain
Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times/Prentice Hall
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-353575 | ||
| 005 | 20208692150 | ||
| 008 | 230608t2006 XXU ae 001 ##eng#D | ||
| 020 | # | # | |a 0273681575 |q paperback |
| 020 | # | # | |a 9780273681571 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD9980.5 |b .B78 2006 |
| 100 | 1 | # | |a Bruhn, Manfred |e author |
| 245 | 1 | 1 | |a Services marketing |b managing the service value chain |c Manfred Bruhn and Dominik Georgi |
| 264 | # | 1 | |a Harlow, England |b Financial Times/Prentice Hall |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xxvi, 478 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (p. 449-466) and index |
| 520 | # | # | |a Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits |
| 650 | # | 0 | |a Service industries |x Management |x Marketing |
| 650 | # | 0 | |a Business logistics |x Management |
| 650 | # | 0 | |a Customer services |x Marketing |x Management |
| 700 | 1 | # | |a Georgi, Dominik |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=353575 |
| 964 | # | # | |c BOK |d 01 |
Services marketing management