Services marketing managing the service value chain

Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits

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Bibliographic Details
Main Authors: Bruhn, Manfred (Author), Georgi, Dominik (Author)
Format: Book
Language:English
Published: Harlow, England Financial Times/Prentice Hall 2006
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Description
Summary:Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits
Physical Description:xxvi, 478 pages illustrations 25 cm
Bibliography:Includes bibliographical references (p. 449-466) and index
ISBN:0273681575
9780273681571