From brand vision to brand evaluation the strategic process of growing and strengthening brands

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Bibliographic Details
Main Author:	De Chernatony, L. Leslie
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 2006
Edition:	2nd ed
Subjects:	Brand name products Trademarks Product management
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HD69.B7 \|b D46 2006
100	1	#	\|a De Chernatony, L. \|q Leslie
245	1	0	\|a From brand vision to brand evaluation \|b the strategic process of growing and strengthening brands \|c Leslie de Chernatony
250	#	#	\|a 2nd ed
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 2006
300	#	#	\|a xviii, 318 p., [20] p. of plates \|b ill. (some col.) \|c 24 cm
500	#	#	\|a Previous ed.: 2001
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products
650	#	0	\|a Trademarks
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=352678
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