From brand vision to brand evaluation the strategic process of growing and strengthening brands

Saved in:

Bibliographic Details
Main Author:	De Chernatony, L. Leslie
Format:	Book
Published:	Oxford Butterworth-Heinemann 2006
Edition:	2nd ed
Subjects:	Brand name products Trademarks Product management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet