From brand vision to brand evaluation the strategic process of growing and strengthening brands
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
2006
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Previous ed.: 2001 |
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| Physical Description: | xviii, 318 p., [20] p. of plates ill. (some col.) 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780750667494 0750667494 (pbk.) |
From brand vision to brand evaluation the strategic process of growing and strengthening brands