Foundations of marketing communications a European perspective

Foundations of marketing communications a European perspective

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Bibliographic Details
Main Author: Pelsmacker, Patrick de 1957-
Other Authors: Bergh, Joeri van den 1971-, Geuens, Maggie 1969-
Format: Unknown
Published: Upper Saddle River, NJ Financial Times/Prentice Hall 2005
Edition:Rev. ed
Subjects:
Advertising
Communication in marketing > Europe
Online Access:Click Here to View Status and Holdings.
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