Foundations of marketing communications a European perspective
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Upper Saddle River, NJ
Financial Times/Prentice Hall
2005
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| Edition: | Rev. ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0273703862 |
| 040 | # | # | |a ITMB |
| 090 | 0 | 0 | |a HF5415.123 |b .P45 2005 |
| 100 | 1 | # | |a Pelsmacker, Patrick de |d 1957- |
| 245 | 1 | 0 | |a Foundations of marketing communications |b a European perspective |c Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh |
| 250 | # | # | |a Rev. ed |
| 260 | # | # | |a Upper Saddle River, NJ |b Financial Times/Prentice Hall |c 2005 |
| 300 | # | # | |a 285 p. |c 24 cm |
| 500 | # | # | |a Rev. ed. of: Marketing communications. 2001 |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Communication in marketing |z Europe |
| 700 | 1 | # | |a Bergh, Joeri van den |d 1971- |
| 700 | # | # | |a Geuens, Maggie |d 1969- |
| 700 | # | # | |a Pelsmacker, Patrick de |d 1957- |t Marketing communications |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=351715 |
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Marketing communications a european perspective