Foundations of marketing communications a European perspective

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Bibliographic Details
Main Author:	Pelsmacker, Patrick de 1957-
Other Authors:	Bergh, Joeri van den 1971-, Geuens, Maggie 1969-
Format:	Unknown
Published:	Upper Saddle River, NJ Financial Times/Prentice Hall 2005
Edition:	Rev. ed
Subjects:	Advertising Communication in marketing > Europe
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a ITMB
090	0	0	\|a HF5415.123 \|b .P45 2005
100	1	#	\|a Pelsmacker, Patrick de \|d 1957-
245	1	0	\|a Foundations of marketing communications \|b a European perspective \|c Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
250	#	#	\|a Rev. ed
260	#	#	\|a Upper Saddle River, NJ \|b Financial Times/Prentice Hall \|c 2005
300	#	#	\|a 285 p. \|c 24 cm
500	#	#	\|a Rev. ed. of: Marketing communications. 2001
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Advertising
650	#	0	\|a Communication in marketing \|z Europe
700	1	#	\|a Bergh, Joeri van den \|d 1971-
700	#	#	\|a Geuens, Maggie \|d 1969-
700	#	#	\|a Pelsmacker, Patrick de \|d 1957- \|t Marketing communications
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=351715
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