Foundations of marketing communications a European perspective
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Upper Saddle River, NJ
Financial Times/Prentice Hall
2005
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Edition: | Rev. ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Rev. ed. of: Marketing communications. 2001 |
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Physical Description: | 285 p. 24 cm |
Bibliography: | Includes bibliographical references and indexes |
ISBN: | 0273703862 |