Foundations of marketing communications a European perspective

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Bibliographic Details
Main Author: Pelsmacker, Patrick de 1957-
Other Authors: Bergh, Joeri van den 1971-, Geuens, Maggie 1969-
Format: Book
Published: Upper Saddle River, NJ Financial Times/Prentice Hall 2005
Edition:Rev. ed
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Description
Item Description:Rev. ed. of: Marketing communications. 2001
Physical Description:285 p. 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0273703862