Service franchising a global perspective
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international f...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Springer Science+Business Media
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Franchising globally innovation, learning and imitation