Social marketing in the 21st century
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fun...
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
SAGE Publications
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Social media marketing an hour a day