Marketing concepts and strategies

Marketing concepts and strategies

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An update on contemporary marketing concepts and issues with a new box in each chapter for global issues, organizations or products. Text on international marketing includes current political and economic realities in Europe and the former Soviet bloc. Ancillary package available upon adoption.

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Bibliographic Details
Main Author: Pride, William M
Other Authors: Ferrell, O. C
Format: Unknown
Language:English
Published: Boston Houghton Mifflin Co. 2006
Edition:Library ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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